WRAP ends ‘Love Your Clothes’ campaign

Gerard Ortiz

The authentic marketing campaign, which was started out in February 2014, targeted on increasing recognition of the worth of apparel and inspired persons to make the most of the garments currently in their possession. The marketing campaign was developed as aspect of the Sustainable Outfits Action System (SCAP) which ended […]

WRAP closes Love Your Clothes campaign

Gerard Ortiz

Launched in 2014, (see letsrecycle.com story) the marketing campaign aimed to assist market the recycling and reuse of garments as effectively as advertising messages close to buys and garments usage. It marked a sizeable adjust in solution from WRAP which experienced earlier said it did not see textiles as an […]