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Khloe Kardashian’s blonde waves. Kim’s smooth, straight variations. Jennifer Lopez’s unfastened updo and Meghan Fox’s soaked-look waves and fake newborn bangs. We all know and love these trending hairstyles. But what you could possibly not know is the exact hairstylist produced all of these appears to be and aided make these celebs major hair icons: Andrew Fitzsimons. Now, after 21 years of undertaking hair (!!!) and attempting 1000’s of merchandise on his shoppers, Fitzsimons has last but not least launched his personal haircare line, Andrew Fitzsimons Hair, at Ulta Magnificence.
Fitzsimons waited for the proper time to launch the line and labored on it for four several years. He had some really excellent clients to exam it on! “I knew it was not heading to be putting my name on some goods for hair, and let us make very imagery and what ever. Which is not who I am as a particular person,” he tells STYLECASTER. “I want to place in the exertion and the time to have messaging in just about every single factor of the model from the formulas, the packaging, the imagery concept, all the things had to be my vision of exactly where I believe haircare should be likely.”
He is not pleased with the latest marketing and advertising messages well-liked haircare traces put out and the way they can make women experience. 1 just has to think of the adverse taglines of “taming frizz” and “reducing volume.” In its place, he required the messaging and imagery to be a “contribution to females,” indicating it’s “not one thing that is a marketing tactic to exploit insecurities or produce insecurities with females in buy to be a company design.”
That involves moving the dialogue in a a lot more positive path, one entire of acceptance. “Basically, forget about every little thing you assume about hair treatment,” he continues. “This is not. This is about id. This is about acceptance. This is about accepting your organic texture and loving it and owning that the baseline of haircare.”
The good thing is, Fitzsimons sees this hair acceptance commencing to develop into more of the norm. “For the initially time at any time, we’re viewing hair textures that employed to be thought of unprofessional or unglamorous remaining observed like every other hair texture, which is similarly as qualified, glamorous and stunning,” he says.
“I appreciate frizz,” he provides. “Let’s conclusion the war on frizz.”
This message of true inclusivity also included casting trans and plus-dimensions versions these kinds of as Charlie Reynolds (aka Peachy) and Kataluna Enriquez in the 1st campaign. Someway, Peachy is the to start with as well as-dimension design to be showcased by yourself in a haircare brand name. In 2022, that is unacceptable.
Andrew Fitzsimons Hair released Monday with 23 solutions across five collections: System Volume, Fantasy Curls, Prism Glow, Virgin Repair service and Styling. Every product or service is priced at $14, an “accessible” value level that was quite essential to the hairstylist.
“I wanted to make my brand name a luxury model, even however we’re priced inclusive,” he says. “It was the selection one particular necessity for me.” This incorporates the brand’s proprietary “AF Bonding Engineering.” It’s highlighted in all of its formulation, but it is most heavily concentrated in the Virgin Mend collection.
“I grew up in a one-parent home exactly where there was no more money, undoubtedly not for my Irish mommy, who was generally the last on the food stuff chain,” he carries on. “So, I wanted to be in a position to build anything really, genuinely, really vital and attractive. And for the girls back household that I grew up with to be able to pay for it much too. And know that I’m utilizing it on a celeb for the Achieved Gala, or a Vogue include and my mom is working with it back house in Eire.”
Fitzsimons selected Ulta Magnificence as the household for this line, in element, he claims, due to the fact it’s a “safe room for attractiveness fans and queer men and women.” A new trip to the Herald Square spot in New York Metropolis reminded him of that. “It could not be a far more fantastic property simply because they believe in the specific exact same things that I feel in,” he suggests. “And which is why they have been so incredibly supportive and they imagine in my concept, they think in wherever I think haircare must and could go.”
The full line is accessible now.