Black-owned beauty supply provides wigs and services for patients with hair loss

Gerard Ortiz

A mother and daughter duo have owned a natural beauty provide store for around a 10 years in Northwest Arkansas but they really don’t just focus on splendor, they concentrate on options much too.

FAYETTEVILLE, Ark. — February celebrates Black Background Month and throughout 5Region a Black-owned organization identified as “Hair Couture” in Fayetteville is placing the tone for Arkansas. Hair Couture is the initially and only attractiveness supply in the state to market items that provide hair-reduction answer companies. 

 “I grew up in Fayetteville, Arkansas and when I was expanding up the only magnificence supply that we experienced in NWA that was catered to minority hair treatment was Sally’s, and Sally’s is just not genuinely catered in the direction of minority hair care nor do they have an abundance of wigs and hair extensions and things like that,” explained Co-owner Candice Graham.

Due to the fact of this, Candice and her mom Carolyn determined to fill an unmet will need in the community. 

“We ended up pretty constrained for points African American, so I desired to be capable to present like quality products, that didn’t split the bank that were you know the top quality matched the selling price,” Graham described. 

There’s yet another element to the retail store that would make it so specific. In July 2020, Candice was diagnosed with breast cancer. It was then that the owners started off to realize the influence most cancers has on gals.

“These girls have to have support since I would dislike for another person to occur in and they are all frustrated about cancer. So, my husband or wife, which is my daughter Candice claimed hey let’s do a little something,” said Co-owner Carolyn Brewer. 

A number of several years ago the duo started off featuring hair consultations for everyone with alopecia and a cancer diagnosis.

“I felt like it was a blessing due to the fact I was capable to relate to a large amount of the girls that we experienced coming into the retail store. I by now had this idea in my head that you know I wasn’t going to be connected to my hair,” Graham recalled. 

Due to the fact 2011, the mother and daughter duo continue to make an influence on clientele and their hair journey.

“So I was identified with breast most cancers in August of 2021 and I had noticed Candice go by means of breast cancer and view her issues on Instagram and when she missing her hair she wore wraps and every thing on her head and she did not make the journey (it’s really hard) but she even now retained herself and showed the great importance of still feeling actually lovely when you’re heading via anything that’s really challenging,” said Adrienne Gaines, Hair Coutour shopper. 

Despite the fact that Gaines made a decision wigs weren’t her thing she feels self-assured recognizing that hair loss does not outline her and that there was anyone who seemed like her and comprehended her, to help make her confidence.

“I’m so grateful that they have persevered for them as a business by way of the pandemic but for selfishly for me to carry via one of the most difficult seasons of my daily life,” Gaines reported. 

Hair Couture not only gives wigs for females but for males and youngsters who are shedding hair. The elegance provide is expanding another factor to their retail outlet by featuring options for eyelashes and eyebrows which cancer individuals from time to time reduce as nicely, in addition to organizing functions to arrive at an unmet need to have statewide.

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