Clowncore Fashion Trend of 2023: Clown Motif

Gerard Ortiz

This calendar year is shaping up to be all about clownery in vogue, and it’s just about every little bit theatrical. Christopher John Rogers kicked factors off with his pre-fall 2023 selection, exactly where the designer unveiled a magical ivory white clown match, replete with silk flowers for additional drama. Now, the theme of the clown has seemingly reached its sartorial peak: it was practically all over the place at the spring 2023 couture demonstrates in Paris. Dior offered a extravagant clown collar inspired by the wardrobe of Josephine Baker, even though Armani Privé totally devoted by itself to glowing harlequin prints and patterns. Chanel’s attractive leading hats and bows spoke to the fantasy of a ringleader. Even Marni’s fall 2023 clearly show, which took place in Japan, alluded to the substantial-quantity, absurd shapes and silhouettes of the traditional character’s outfit.

christopher john rogers pre fall 2023

A seem from Christopher John Rogers’ pre-fall 2023 assortment.


For the unfamiliar, Pierrot, the typical pantomime inventory character tied to the 17th-century Italian troupe of performers in Paris, is potentially the most stylish clown of all time, with a deep heritage of designer references, from John Galliano to Vivienne Westwood. “I adore the broad selection of thoughts that the characters can stand for,” suggests Rogers of the clown accommodate in his latest selection. “We’ve accomplished this silhouette before in Assortment 009, but in a multi-hued pink silk georgette, and I thought it would be pretty lovely in a fabric with far more articulation like a silk taffeta. I’m constantly on the lookout at inventory figures like Pierrot for inspiration, and we thought including fabric bouquets down the heart front would be a wonderful addition.”


Amazing makes in the know are all above clowns as a idea. Look at Bode, which has reinterpreted the iconoclastic clown go well with costume time and time once more. Similarly, unisex hosiery brand name TYT generates magical clown-printed tights and skirts in a rainbow of colours with quirky faces that are as amusing as they are frightening. When designer Sasha Marie Bell stumbled upon a Jack in the Box at her boyfriend’s dwelling in Italy, which had been passed down as a result of generations, she knew she had to do some thing with it. “It was a change from the standard regime of scanning visuals to produce our tights,” she confesses. “By incorporating a actual physical object into our course of action, we ended up equipped to add added personal contact and link on a further stage to the past, which I think will make our clown parts all the far more specific.”

Clown motifs in style surely are not new. In fact, the very first identified clowns date again to the Fifth Dynasty of Egypt, all over 2400 BC. Due to the fact the character is so tightly tied to its uniform, it has served as design inspiration for generations. Some of the most unforgettable times consist of Westwood experimenting with harlequin prints in 1989, and long in advance of that, performers like David Bowie and Freddie Mercury wore outfits influenced by clowns. There was an explosion of clownified style on the runways in 2021, and it’s only gotten stronger—and slightly more bizarre—ever considering the fact that.

midnight special "the 1980 floor show staring david bowie" episode 210 aired 111673 pictured david bowie during his last show as ziggy stardust filmed mostly at the marquee club in london, england from october 18 20, 1973 photo by nbcu photo banknbcuniversal via getty images via getty images

David Bowie through his previous general performance as Ziggy Stardust in London, England in October 1973.


Bell noticed an uptick in the curiosity in clowns in 2020 and was rapid to soar on it, with bodycon tights and skirts printed with mysterious allusions to the character. “It’s a motion which is all about obtaining a fantastic time and standing out from the crowd—that’s what would make it so fun,” she suggests. “If you don any of our clown parts, be geared up for some curious stares, but also be prepared to embrace your interior circus performer and have a cheeky time.”

The search is undoubtedly not without the need of the influence of TikTok. In the midst of COVID-19, a lot of maximalist vogue lovers on the system fully dedicated to clowncore, which is particularly what it appears like: outfits celebrating the aesthetics of the clown. Kelley Heyer was a person of the most well-liked creators recognised for that in specific: “During the peak [of the] pandemic, all my get the job done as an actor stopped and I felt like I experienced no innovative outlet,” she claims. “I turned to social media and identified a whole lot of joy in sharing my wardrobe and design and style on the net. I discovered myself leaning extra into the functionality of style. How considerably can a appear go in advance of it turns into a theater costume? Isn’t every outfit we dress in some form of a costume anyways? I was truly motivated by some glittery celebration hats I found online and styled some appears with them and known as it ‘clowncore.’ Then, about the future handful of months I observed that phrase and style actually get started to acquire off.”

But why, in 2023, has the clown become the biggest muse in vogue? Maybe it is a reaction to the other facet of rigid minimalism we’re now so normally viewing. The pandemic certainly spurred a rebirth of purely expressionist, maximalist style, and that was similarly mirrored on the runways of particular labels, far too. With that, however, arrives the opposite stop of the spectrum. People are craving sensible, wearable pieces that however have persona but also permit you to blend in much more, as evidenced by the enjoyment around Phoebe Philo’s triumphant return to structure. Bottega Veneta has recently traded colourful leathers and sequins for flannels and blue jeans rendered out of leather-based, and Miu Miu and Valentino have stepped up neutrals and each day appeal. The clown, as it stands, feels like a rapidly and hard, gut-wrenching reaction of overall expression and humor, in the confront of all factors essential. It is a minimal unusual, a large amount of wacky, and definitively consideration-getting.

Heyer also thinks it is all about full-blown imaginative expression, and maybe, even a small shock benefit. “There’s nothing refined about clowns,” she says. “I imagine folks are completed hiding. We’ve put in so long in isolation these past number of yrs, it’s specified us time to believe about who we are. Placing collectively these practically absurd outfits is a way of declaring ‘look at me, this is who I am.’” She adds: “The world is scary correct now, I see the increase of clowncore as our motivation to be foolish and opulent and witty as factors increase dim about us. We need to have to obtain joy somewhere, and I imagine placing on these clothing, this costume of a clown, presents us permission to be a character and specific our personal pleasure.”

los angeles, california february 05 harry styles attends the 65th grammy awards on february 05, 2023 in los angeles, california photo by neilson barnardgetty images for the recording academy

Harry Models at the 2023 Grammy Awards.

Neilson Barnard

Probably what claims the most about the rise of clowns in style is that even celebs are getting in on the game titles. Take, for occasion, Harry Styles, who wore a rainbow of harlequin checks on a minimal-slice, glittering jumpsuit to the 2023 Grammy Awards in February. Some stylists believe the impending economic downturn is the reason driving it: “We are bit by bit coming out of the pandemic, individuals are searching for a perception of levity,” suggests vogue stylist Shea Daspin. “With the overall economy in a downturn, a hit of nostalgia in the sort of fun, harmless childhood reminiscences these types of as the circus or clowns is becoming far more and a lot more well-liked and pulling persons out of the bleak fog we’ve been going through considering that 2020.”

Both way, contrary to a whole lot of runway trends, dressing like a clown is amazingly obtainable: “​​To get the clown aesthetic without having breaking the financial institution, all you need is an outsized removable collar and at least a single merchandise of outfits with possibly polka dots, checks, or a harlequin pattern—the greater the much better,” provides Daspin.

The soaring Pierrot-impressed heroes of our wardrobes perform a little bit as absurdist sights on maximalism, and it’s evidently a little something we’ve been performing up to. Why not chuckle again at trend when the day-to-day feels a minor scary, or even worse, boring?

Headshot of Kristen Bateman

Contributing Editor

Kristen Bateman is a contributing editor at Harper’s Bazaar. Her very first style short article was released in Vogue Italia throughout her junior 12 months of large school. Due to the fact then, she has interned and contributed to WWD, Glamour, Blessed, i-D, Marie Claire and far more. She developed and writes the #ChicEats column and addresses fashion and society for Bazaar. When not writing, she follows the most recent runway collections, dyes her hair to match her mood, and practices her Italian in hopes of scoring 90{05995459f63506108ab777298873a64e11d6b9d8e449f5580a59254103ec4a63} off Prada at the Tuscan shops. She enjoys vintage purchasing, dessert and cats.

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