H&M HOME COLLABORATES WITH ICONIC DESIGNER AND ARCHITECT INDIA MAHDAVI

Gerard Ortiz

NEW YORK, April 19, 2022 /PRNewswire/ — We are delighted to announce our impending collaboration with the Paris-centered leading inside designer and architect India Mahdavi. The vibrant selection is built for day-to-day daily life and incorporates a curated variety of crafted ceramics and textiles in organic resources, this kind of as plates and large serving bowls, cushion addresses and a blanket. The INDIA MAHDAVI x H&M Dwelling collection launches in selected stores and on the internet at hm.com/residence on 28 April 2022.

“With this selection, H&M Dwelling has presented me the prospect to spread a joyful palette of colors on an worldwide scale,” says India Mahdavi.

Key items in the exceptional assortment involve a range of alluring ceramics, this sort of as iconic plates, serving bowls and vases, beautiful textiles in natural materials, in the type of cushions, a blanket and a massive rug, and is formulated from a craftmanship point of view, putting the artisanal know how in focus. “I created this selection by initial identifying European brands amongst the H&M House suppliers and with whom there was an being familiar with of frequent values. ”

With gradient colour performs, brilliant hues, and out-of-concentration graphics, India Mahdavi was impressed by the blinding colors you see when you close your eyes in entrance of the solar. This assortment was conceived like a wind of optimism in a entire world of uncertainty.

“India Mahdavi is the well-thought-of designer in bringing pleasure, optimism and color to the earth of interiors. We required to create a poetic and contemplative collection, concentrating on crafted high-quality and joyful colours, and we are unable to wait around to introduce our consumers to India’s impeccable feeling of color and style aesthetics,” claims Evelina Kravaev-Söderberg, Head of Design and Inventive at H&M Household.

Considering the fact that the launch of her individual studio a lot more than 20 many years ago, India Mahdavi has set up herself as the queen of color in the globe of structure and architecture. Her artistic identification and inventive references are unconventional, and multicultural. Her designs have awarded her with acclaim all around the world.

Born in Tehran, lifted in the United States and in Europe, centered in Paris, her iconic projects for public areas all around the world, in metropolitan areas including London, Miami, Paris, Tokyo, and New York, are acknowledged to have made some of the world’s most photogenic interiors as proven in her initially eponymous monograph released in 2021.

India’s visual environment and structure philosophy revolve close to a specified joie de vivre, showing how colours, materials, designs can positively impact your temper and echo into your each day living place.

The INDIA MAHDAVI x H&M House assortment will be offered in picked retailers and on-line at hm.com/residence from 28 April 2022.

For a lot more facts, remember to get in touch with:
[email protected]

Supply H&M

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