Magnum Alumnus Launches Paris Based Photography Agency For Luxury Brands

Gerard Ortiz

New boutique photographer expertise agency Phenomena boasts fairly the roster. This month’s launch sees a line up of six of the hottest most zeitgeisty multi disciplinary picture generating talent of the moment whose varied backgrounds traverse movie, documentary and fantastic art.

“Most companies are the similar,” says founder Sarah Mahini. The intention with Phenomena is to “create a bridge amongst luxurious manner brands and the arts, developing significant articles in an impression saturated globe.”

Mahini beforehand represented talents like Martin Parr, Craig McDean and Mario Sorrenti at Katie Backer and most recently Magnum.

“With models there is a need to tell actual tales,” she describes. “It’s far more representative and appealing to have photographers who seriously talk to their audience so the notion is not just to operate with style photographers but with artists and image markers who really have a thing to say.”

Phenomena represents the professional images of Pierre-Ange Carlotti, Gaspar Noé, Diana Markosian, Amanda Charchian, Nabil and Fenn O’Meally, throughout the world, in solely.

“They all do something that’s a bit off and actually use their very own voice,” says Mahini.

Most of the Phenomena roster shoots in analogue. While the moment brands balked at the plan of relinquishing the management afforded by electronic images, “there’s been a large shift in the market again to the craft of image producing,” she notes.

Pierre Ange Carlotti provocative, youth pushed, usually sexually charged imagery has uncovered favor with Saint Laurent for which he directed a brief in September to celebrate its Paris pop up with LA celeb haunt Sushi Park.

Gaspar Noé whose films these kinds of as Irreversible, Enter The Void and Lux Aeterna with Charlotte Gainsbourg in collaboration with Saint Laurent have all been chosen at many editions of the Cannes Film Competition.

Fenn O’Meally has directed movies for some of the world’s major brand names which includes Nike, Burberry, Louis Vuitton, Chanel, Dior, Prada and Miu Miu. She was most just lately named Director to View at the Advert Age Creative imagination Awards 2021.

Good art properly trained photographer Amanda Charchian has worked on still and film jobs for Gucci, Cartier and Bulgari along with musicians like Billie Eilish and Alicia Keys.

The visuals of documentary artist Diana Markosian has been exhibited at Moma in San Francisco with a limited movie premiered at the Tribeca Movie Competition, additionally projects for National Geographic, Time Magazine and Self-importance Fair.

Nabil collaborates with artists from Travis Scott and Kanye West to The Weeknd and Kendrick Lamar. He has worked on cross media jobs for Puma, Nike, Coca-Cola and adidas.

She reveals that O’Meally is currently working on a big challenge with a audio sector artist and that Nabil is launching a e-book about Jamaica while Carlotti’s future project for the Kering owned Saint Laurent releases immanently. Four of the Phenomena roster are functioning on a collective e-book challenge commissioned by a luxurious manufacturer.

Mahini stresses that the company is not just about participating manufacturers for campaigns but also on supporting artwork projects. Having said that, she also emphasizes the value of picking the suitable projects. “It’s essential to say no. To really safeguard an artist’s creative power and how they use it.”


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