immediately after ‘oasis’, freifrau has as soon as once more teamed up with tattoo artist christian trzaska to make the new tapestry material ‘garden eden’, which takes on baroque floral imagery and pretty significantly life up to its name…
excellent storytelling has lengthy been just one of the crucial features of effective advertising techniques. the truth that freifrau is now invoking poetry to present a new textile selection is unconventional – but it fits incredibly with the new backyard garden of eden fabric style, which is reminiscent of baroque flower paintings.
say it with a poem: with ‘garden of eden’, sabine magnet reminds us to pause, experience and perceive consistent adjust. it could be understood as a manual, for illustration to sitting on a chair by freifrau
like the poets of the era, freifrau draws on the vintage baroque motifs of memento mori, vanitas and carpe diem in the type of four stanzas: ‘consider consolation in the certainty of transformation / inhale the new / welcome the at any time-switching seasons of mother nature, of existence / the ever-transforming you.‘
these blossoms in no way have to wilt, but permanently adorn the backs of the ona chair assortment by sebastian herkner
from tattoo to textile
the layout for the sample of the gobelin material comes from christian trzaska, who formerly formulated yet another cloth for freifrau. he arrived to the interest of the lemgo-based mostly seating home furnishings company by the twin brothers and sons of freifrau founder hansjörg helweg, marc and niklas helweg, who understood trzaska not only as a skateboarding close friend but also as a tattoo artist – he had now inked the tattoos adorning their arms. for the previously cloth style and design gobelin oasis, christian trzaska first designed an oil portray, which was then transformed into an opulent cloth by the belgian textile firm meisterwerke.
leya lounge swingseat (leading) by hoffmann kahleyss layout, with oasis tapestry exterior and soft upholstery inside of. ona curved armchair (earlier mentioned) by sebastian herkner with backyard garden eden outdoors and good velour fabric in bourgogne inside of
just like his first design and style, the new fabric beckons the creativeness to enter a lush plant entire world. in the former motif, a peacock stuck out its head involving dense bushes, and if you glance intently, you can also see a tarsier clawing at skinny branches with a vast-eyed gaze. for gobelin eden, trzaska now focuses fewer on the mystique of wild and untouched mother nature, and has as a substitute created a still lifetime – a bouquet of tulips, peonies, lilies of the valley and quite a few other types of bouquets arranged by human hand.
tattoo artist christian trzaska has already developed a cloth for freifrau in 2019: tapestry oasis immerses the creativity in a lush plant earth. a peacock and its feathers adorn the motif
need for opulence
the attractive thing: the bouquets depicted right here never ever have to wilt, but can without end adorn, enchant and awaken longings. ‘the garden of eden is the inspiration for the ‘at home’ mind-set to everyday living, for a warm and welcoming atmosphere and the desire for opulence,‘ says freifrau, conveying the new textile layout. it can be used for the ona and ona curved armchair collections by sebastian herkner, for leya by hoffmann kahleyss style and design in different chair variations, as very well as for their amelie collection of seating furniture.
the tapestry materials are put together with seat cushions in a choice of potent to neutral shades
seating household furniture included with gobelin eden turns into a true eye-catcher in combination with other upholstery materials in intense hues. but grey also goes beautifully with the floral motif and appears to be like notably distinguished when employed in blend. all those who like it additional zestful and energetic can choose for the leya wingback swingseat and allow their creativity get flight: potentially partaking in a game of make-think, fancying oneself as a baroque-era countess or princely baron regally ensconced in the swing.
guest feature by markus hieke / architonic