The Eileen Fisher Foundation Launches HEY FASHION!, An Initiative Dedicated to Tackling Fashion’s Waste Crisis

Gerard Ortiz

NEW YORK, July 7, 2022 /PRNewswire/ — The Eileen Fisher Basis (EFF) announces the start of HEY Vogue!, a digital platform curated by Pentatonic that refines the elaborate matter of textile squander into tangible steps to initiate alter, containing comprehensive articles backed by key market insights and rigorous study.

HEY Fashion! exposes textile squander concerns when conveying the money, environmental and social possibilities that textile circularity can present. EFF’s much larger mission is to verify to the manner market the advantages of confronting the local climate crisis, urging other brand names, foundations, innovators, waste collectors and individuals to get concerned in moving circularity ahead.

The system provides essential tools, assistance and facts to help the changeover to circularity. Essential takeaways educate business entities on how to push tangible motion, keep away from greenwashing, and mitigate possibility influencing improved decisions toward internet-zero ambitions. Such content prepares providers to be successful leaders in sustainable trend all through a time of new legislation and mounting buyer strain.

HEY Style! aims to kick commence a world wide dialogue on how to add to a carbon neutral potential by scaling textile recycling infrastructure, advertising underutilized technologies to protect against textiles from heading to landfills and making profound behavioral changes pertaining to usage.

“As the chief of an attire firm, I sense an urgency to address the difficulties the field faces with regards to textile waste, overconsumption and round style and design” states Eileen Fisher, Founder of EFF and her personal namesake model. “By inviting Pentatonic to research the current condition of circularity, my intention is to facilitate meaningful collective motion that moves the market ahead.”

A massive barrier to the trend market participating in a circular process is translating the overpowering total of research into possible steps. Pentatonic’s round consulting workforce and textile industry experts give a very clear 8-stage action system:

  1. Scale Sorting
  2. Spend in Recycling
  3. Make Considerably less, Purchase Less
  4. Work Collectively
  5. Layout to Last, Style to Recycle
  6. Outline and Standardize
  7. Go away Fossils in the Floor
  8. Individuals, Earth, Profit

“HEY Trend! is introduced to you by men and women who have been employing methods in the previous ten years it is crafted in collaboration with a lot of dozens of contributors who develop the technologies, options and infrastructure for internet-zero vogue each and every working day,” states Johann Boedecker, Founder and CEO of Pentatonic. “Our written content, while backed by arduous analysis, will seek to nonetheless be participating, intelligible and most of all practicable.”

HEY Trend!’s whole-scale instructional equipment will provide continuous, progressed content material to all stakeholders including designers, companies, models and suppliers, investors, regulators and citizens. The system will include things like spaces for discussion, relationship and in the long run, motion.

The research to date will be available for no cost in a selection of formats on and numerous social media platforms. HEY Fashion! is in early discussions with more donors and foundations to expand scope and scale to achieve a broader viewers.

Interested in staying a donor or strategic spouse? Get in touch here: [email protected]

About The Eileen Fisher Basis

The Eileen Fisher Foundation (EFF) is a not-for-gain 501(c)3 organization led by sustainable outfits pioneer Eileen Fisher. Our mission is to inspire risk by bringing persons together to change world methods for a greater earth.

About Pentatonic

Pentatonic is a style and design and technological innovation consultancy powering sustainable transformation for the world’s primary manufacturers. Their finish-to-stop expertise in the circular overall economy and sustainable innovation enables them to generate holistic methods rooted in very first-hand encounter to produce long lasting change in a assortment of industries.

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Resource Eileen Fisher Basis

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