Tom Lerental is inspired by the architecture of textiles. In its place of focusing her interest solely on modern elements and patterns, the Boston-based mostly founder of Tomma Bloom also likes to consider beyond the loom about form. “Traditionally, textiles are a flat medium,” she tells Small business of Property. “My do the job reimagines them as 3D structures.”
Born in Tel Aviv and elevated in central Israel, Lerental grew up surrounded by art and style and design. “My grandmother was a textile artist,” she suggests. “I spent my childhood days doing work with her—obsessing about all the high-quality details, textures and colors.” With that prosperous familial historical past as her foundation, she researched textile design at the Shenkar College of Engineering, Style and design and Art in Ramat Gan, Israel, prior to earning a master’s of arts diploma in multidisciplinary artwork at Tel Aviv College. “I was immersed in the applications of the trade and curious how I could use them to renovate regular textiles into tangible ordeals,” suggests Lerental.
Immediately after graduation, Lerental moved to New York, where she lived off commissions and freelance projects before launching Tomma Bloom in 2019. While she relocated to Boston not prolonged right after, she presented her inaugural selection, Sonia & René, at WantedDesign Manhattan in 2021 to rave assessments. “It’s a up to date interpretation of the art deco aesthetic that includes nine fabrics and a pair of 3D wall tile motifs inspired by artist Sonia Delaunay’s daring geometric paintings and the little gildings in René Lalique’s glass layouts,” she says of the series.
All of Lerental’s designs get started as blended-media compositions she crafts by hand utilizing paper cutouts and gouache. When she’s settled on a certain configuration, the style is photographed and then digitally manipulated ahead of getting printed little-batch style on 100 per cent cotton fabric. “This [process] will allow me to deconstruct traditional forms and designs, and rework them into a little something additional up to date,” she suggests.
All of Lerental’s styles get started as combined-media compositions she crafts by hand utilizing paper cutouts and gouache. Once she’s settled on a sure configuration, the layout is photographed and then digitally manipulated just before remaining printed tiny-batch model on 100 p.c cotton material.
To forge her imaginative wall styles, she relies on CAD software program and a 3D printer to translate the designs into distinct molds that she utilizes to hand-solid each personal tile. “The tiles are manufactured of polymer-modified gypsum that’s equally indoor- and outdoor-friendly,” she points out. “And because each mould is special, every tile can be customized in any sizing or color to create a seamless 3D repeat.”
Despite the fact that sort reigns supreme for Lerental, color—particularly eye-catching hues such as cobalt blue, dazzling orange and fuchsia—plays a key part in her types much too. “Color has a transformative ability, and as a result serves as a medium as a result of which I can examine distinctive designs and styles,” she says.
On Could 15, Lerental will start her newest collection, Meta Ornament, at WantedDesign Manhattan through the NYCxDesign Pageant. The series spans 10 kaleidoscopic upholstery fabrics as properly as four wall tile layouts composed of MDF and plaster. “I preferred to dive further into ornamental textiles,” she claims. “By incorporating tough, nontraditional elements into my styles, I give them a modern glimpse.”
Homepage photograph: Rhythm Two, Dots and Grid upholstery material by Tomma Bloom | Roni Cnanni