VARIANT Magazine goes behind the scenes at Columbus Fashion Week

Gerard Ortiz

Quite a few Ohio University pupils involved with VARIANT magazine, a scholar-operate vogue publication, were being invited to volunteer and achieve guiding-the-scenes accessibility at Style 7 days Columbus 2022.

VARIANT Editor-in-Chief and senior Marguerite Augier spelled out that Thomas McClure, founder and government director of Vogue 7 days Columbus, achieved out to the college student firm featuring the option to collaborate with the manner officials and participate in the week’s gatherings, which had been held Oct. 9-15.

“I was actually grateful for Thomas McClure, Manner 7 days Columbus and the council for permitting VARIANT, a small scholar group that is positioned an hour and a fifty percent away, to come into their room in Columbus and take part as college students,” Augier stated. “The studying possibilities ended up ample for all of us and the generosity they confirmed of permitting us into their place, particularly when it can be so frantic and busy, and allowing us that prospect, I truly enjoy that.”

A number of of the learners attended the fashion week’s lookbook function, wherever all designers collaborating in the event showcased their greatest patterns. The designers were being competing to be put on the go over of the fashion week’s formal lookbook, which is a assortment of photos to showcase the designers’ do the job. 

For the learners, the lookbook celebration was a possibility to see the comparable scene of a trend pictures session but at a higher level. Through the working day, all 9 designers for the trend 7 days experienced a photoshoot with a product showcasing their perform, which incorporated heading via hair and makeup, fittings, and acquiring pics taken.

“As shortly as the 1st design came, all arms were being on deck and points started off flying into action. I was like, ‘wow,’” Cydnee Livingston, senior innovative director of VARIANT, claimed. “It’s like a beehive. Anyone is operating and performing their element, and it is seriously great to see.”

The pupils acquired to see each and every move of the process, which include viewing the finished pictures and films on the computer in true time. They were being also capable to make connections with the crew.

“Thomas McClure was gracious more than enough to permit us do our have matter he informed us to just run wild with it,” explained Anna Birk, a senior and VARIANT’s executive editor. “So we received a whole lot of interviews with the designers who were being there, walked about hair and make-up and saw that process, and were equipped to go into the true photoshoot space as nicely.”

Throughout the lookbook celebration, the students also acquired a firsthand seem at how the fashion council and designers critique fittings in genuine time.

“Getting to see Thomas and the other board users definitely using cost of the predicament and fitting was most attention-grabbing to me,” Augier claimed. “To the primary untrained eye, I would have never ever discovered people information and seeing a person in their experienced element actually choose demand of it and level all of these matters on the garments that they loved or that required tweaking was genuinely appealing to see.”

A close up of a student's hand with a camera in it, with the camera screen displaying a model about to get their photo taken.
Just one of the students can take a image of a model for the duration of the lookbook occasion. Image credit score: Marguerite Augier

Livingston agreed that witnessing the board members’ eye for element was a emphasize.

“It was really interested to see fashion vernacular applied in genuine time, like them criticizing or critiquing the stitching or the tucking, and all those unique technical phrases that you listen to,” Livingston included. “I definitely observed how essential design is, and I have been striving to instruct myself that so observing how a lot it really matters was actually fascinating.”

Apart from the lookbook function, some VARIANT members also volunteered for the tea bash function and the finale runway show.

At the tea party party, sophomore and VARIANT head of movie Olivia Lutz, who also attended the lookbook event, helped established up tables and directed persons as they arrived at the lodge. She took the opportunity to create written content, using video clips with some of the attendees.

All through the finale event, Lutz, along with Katie Johnson, a junior and VARIANT’s head of styling, established up chairs and directed men and women to seating.

The two famous they ended up also at “the proper spot at the right time” and received an chance to head into the VIP area to assistance provide foodstuff and drinks to the VIP users. The home was set up as an show of all of the designers’ do the job.

“There were a large amount of prospects there and folks creating connections,” explained Johnson. “I seriously appreciated looking at individuals in their ingredient and operating tough. It’s tremendous neat and fulfilling, especially if you want to go into the field. It was this kind of a superior mastering expertise.”

For Lutz, the access VARIANT presented to the party was just a different benefit of currently being associated in the student publication.

“It was truly amazing seeing a place exactly where everyone is a creative intellect,” Lutz explained. “I come to feel I’m so fortunate to be in VARIANT the place every person in this group has a innovative brain and absolutely everyone has amazing thoughts that are executed. Viewing those characteristics translated into Manner 7 days Columbus was really cool, and receiving to see the designers’ approach.”

All college students expressed gratitude for obtaining the likelihood to be a element of the fast-paced environment and owning the possibility to make connections with the event’s staff members, designers, versions, and guests.

Highlights of the journey are offered on VARIANT’s Instagram profile to perspective.

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