WRAP closes Love Your Clothes campaign

Gerard Ortiz

Launched in 2014, (see letsrecycle.com story) the marketing campaign aimed to assist market the recycling and reuse of garments as effectively as advertising messages close to buys and garments usage. It marked a sizeable adjust in solution from WRAP which experienced earlier said it did not see textiles as an area ideal for its operate.

WRAP’s Really like Your Clothes brand


The Department for Setting, Food stuff and Rural Affairs had funded the campaign but the money has stopped as priorities ended up improved.

Appropriately, WRAP suggests it has now resolved to ‘archive’ Adore Your Clothing and the web site will be re-directed to the charity’s citizen-focused textiles webpage.

A spokesperson for WRAP said there has been many campaigns beneath the Really like Your Dresses branding which had recruited and engaged hundreds of “Super-crafters” nationwide, and for nearly ten several years impressed people today to like their dresses by way of fixing, upcycling, swapping and buying 2nd hand.

The spokesperson ongoing: “It has been a actually inspirational job with lengthy long lasting influence. However, because of to a transform in funding priorities by authorities and subsequent feedback from our Textiles 2030 Citizen Performing Team, WRAP feels it can no more time preserve Love Your Clothing as an lively communications instrument.

“WRAP has made the decision to archive the citizen experiencing Really like Your Dresses brand name and concentration instead on supplying manufacturers, merchants and other companions with citizen messaging. So from 31 March 2023, WRAP has archived the Appreciate Your Clothing internet site, assets and connected social media platforms. Now, the Adore Your Garments web site will re-direct individuals to WRAP’s Recycle Now Outfits and Textile webpage for the general public.”

Legacy website page

A Appreciate Your Clothing legacy marketing campaign page will also provide a marketing campaign description, marketing campaign highlights and an example of the archived means.

WRAP stays focused to mitigating the huge impression clothing and textiles has on the ecosystem

– WRAP spokesperson

WRAP stays committed to mitigating the substantial influence clothing and textiles has on the setting, the spokesperson extra. “Reducing the environmental effect of outfits throughout the British isles, and influencing a much more round technique to clothing globally, remain essential to WRAP’s mission.”

The charity is to carry on to function immediately with industry through Textiles 2030, and with other partners “to harness the knowledge and experience of British isles leaders in sustainability to accelerate the United kingdom fashion and textiles sector to a circular financial state. WRAP is also looking at worldwide options for Textiles 2030.”

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