Bobbi Brown’s Guide to Montclair, New Jersey

Gerard Ortiz

3 yrs prior to launching the make-up line that designed her a family title, Bobbi Brown still left the glitz and glamour of Manhattan to transfer to Montclair, New Jersey. Situated in the foothills of the Watchung Mountains, it can be just 12 miles from NYC — “but after you are there,” she claims, “you come to feel transported.” She raised three youngsters in Montclair with her partner, Steven Plofker, all the while overseeing a rising cosmetics empire.

Montclair became Brown’s muse when, in 2016, she severed ties with her namesake manufacturer and began to channel her creativeness in a new way. The spot had “almost everything,” she claims — “all the strength, cool businesses, and attention-grabbing folks you can find in the metropolis” — but at the time there was nowhere for people to remain.

The George occupies a 1902 mansion intended by popular local architect Joseph Van Vleck Jr.
Courtesy of The George

Brown and Plofker, a developer, experienced bought a 1902 Neoclassical mansion built by noted architect and philanthropist Joseph Van Vleck Jr. — which the pair transformed into the George, a 32-place inn that opened in 2018. Brown’s occupation in natural beauty wasn’t more than, either: in 2020 she launched her hottest enterprise, Jones Highway, with a storefront around the centre of Montclair.

These times, Brown can be found going for walks early mornings in the picturesque Van Vleck Property & Gardens, up the avenue from the lodge, and extolling the virtues of her adopted hometown to anyone who will pay attention. Below, her picks for a cultured weekend getaway.

The George

“Neither of us experienced run a resort ahead of,” Brown states, but she and Plofker wished to give Montclair a put that was “just as unique and style and design-focused as the individuals who live there.” The meticulously refurbished landmark property is crammed with globally sourced décor — and even pieces from the couple’s personalized selection.

The Montclair flagship of Jones Street, Brown’s new magnificence brand.
Courtesy of Jones Highway

Jones Street

Montclair is household to the flagship store for Brown’s new attractiveness line — what she phone calls “clear, no-makeup make-up.” (Brown bans a lot more than 2,700 most likely damaging additives from her goods.) The room also hosts events and workshops.

Montclair Artwork Museum

“We are so fortunate to have a state-of-the-art museum in our town,” Brown states of this century-outdated institution, which has far more than 12,000 pieces of American art in its assortment. From My House to Yours,” a new multimedia exhibition from Indigenous artists Caroline Monnet and Laura Ortman, is on check out by means of the conclusion of the calendar year.

Perform by children’s-ebook illustrator Jerry Pinkney at the Montclair Art Museum.
Richard Titus/Courtesy of Montclair Artwork Museum

Yogi Berra Museum

Brown says “Yogi and his wife, Carmen, have been not only Montclair’s most popular people — they were also my dear pals.” This museum on the Montclair State University campus, which adjoins a minor-league ballpark, is a destination for Berra memorabilia and artifacts from baseball background. “It truly is a legitimate testomony to the influence Yogi and Carmen had on so lots of of us.”


This brasserie “serves the most mouth watering French-inspired food,” Brown suggests. (Feel coq au vin with spaetzle, or barbajuans, Monegasque chard-and-ricotta fritters.) “Their beautiful outside area is the put to be for killer wine and cocktails.”

From remaining: Montclair’s Boho Hair Salon, which has an adjoining café and vegan bakery barbajuans, deep-fried treats from Monaco, at Faubourg.
From left: Jessa Schifilliti/Courtesy of Boho Hair Salon and Cafe Paul Bartholomew

Boho Hair Salon & Café

“I often try out to assistance feminine-owned enterprises,” states Brown, who loves this total-support salon and coffee store. “It is really run by a few mates who feel in natural beauty and sisterhood. Amen! Grabbing a latte and the greatest blowout in town is multitasking at its very most effective.”

A variation of this story to start with appeared in the July 2022 situation of Vacation + Leisure under the headline “The New New Jersey.”

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