CURLS Launches TRANSLATE Campaign to Empower Women with Textured Hair

Gerard Ortiz

The consciously curated capsule selection will give a bold perspective for the CURLS customer to converse their truth of the matter

DALLAS, March 24, 2023 /PRNewswire/ — CURLS, the most identified pure hair treatment brand name in North The united states, the textured hair aisle, and the multicultural neighborhood, is enthusiastic to announce the launch of its 2023 Hair Craze Launch TRANSLATE: a compilation of defined hair textures, forms, and angles using cornrows, braids and loads of curls to produce 5 elevated, consciously curated however multipurpose hairstyles utilizing CURLS significant functionality styling products. This assortment is actually created to empower women with textured hair to communicate their truth and specific them selves as a result of their hair.

“Our hair is a statement of who we are,” explained Mahisha Dellinger, Founder of CURLS.  “It really is a reflection of our heritage, our society, and our identity.  We made a campaign that empowers Black women of all ages to embrace their individuality and convey on their own confidently by means of their hair. WE are tastemakers, WE are trendsetters.”

The launch will kick off with a campaign video to introduce TRANSLATE and notify the story of how this portfolio of hairstyles and goods were thoughtfully built with a bold viewpoint to join to the CURLS consumer and empower them to communicate their real truth. The start will further arrive to lifestyle across organic social media which will unveil just about every new type main up to the major expose on Monday, March 27th with the CURLS Browsing Network. The stay virtual shopping function will function award-profitable movie star stylist, Johnny Wright – who counts previous Initial Lady Michelle Obama among the his clientele – in which he’ll walk as a result of how to recreate the hairstyles showcased in TRANSLATE employing CURLS. Register to attend Here.

The five hairstyles in the TRANSLATE selection are every single named to convey CURLS’ point of view on the spirit and elegance of black gals now, 20 decades back at the founding of CURLS, and without end. The hairstyles and products and solutions are as follows:

  • EMPOWERED: A putting hairstyle featuring a braided Bantu knot crown supported by a buzz slash on both sides. Lengthy deal with-framing braids dangle elegantly, and cowrie shells and gold bands incorporate the remaining contact.

  • Fascinating: An easy superior bun with managed texture, perfect for a polished, stylish glimpse working day or evening.

  • RESILIENT: A tribute to the rebounding spirit of women, this hairstyle features described cornrows fanning back to a halo twist. Thicker braids dangle very easily down the facet of the deal with, past the backdrop of a textured blunt reduce.

  • Confident: A combination of smooth textured hair on equally sides, with outlined cornrows climbing up to the crown of the head primary to cascading curls and easy volume.

  • All set: This fashion package consists of everything gals have to have to defend their scalp and hair and stay completely ready, whether or not they are donning side bangs or braids.

Each and every hairstyle in the TRANSLATE selection comes with a specially curated kit of CURLS items to assist gals recreate the search at house, together with depart-in conditioners, styling gels, and additional. In addition, every single kit will come with a free of charge CURLS Edge Brush or Texture Turban.

Make sure to check out out the CURLS Searching Community Celebration to see TRANSLATE arrive to lifestyle on Monday, March 27th sign up Right here to go to. To study far more about CURLS and all that Mahisha Dellinger is accomplishing to amplify TRANSLATE, check out and @CURLS and @Mahisha_Dellinger on Instagram.

Started in 2002 by Mahisha Dellinger, CURLS has produced into a chief in the haircare industry for around 20 several years, generating ground breaking, significant-efficiency hair styling and care products and solutions encouraged by nature and the flexibility of self-expression for the assorted demands of curly and textured hair. Go to or stick to us @CURLS on Instagram.





See primary material to download multimedia: campaign-to-empower-women of all ages-with-textured-hair-301781171.html

Resource CURLS

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