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SALT LAKE Town — When stylist Joshua Lucero looked into opening his possess store inclusivity was prime of thoughts. The 31-calendar year-old has been a stylist for a decade, and in that time figured out the value of making his customers sense comfortable in the chair.
“For me, I just want my purchasers to really feel like they are in a protected place,” Lucero explained. “It really is seriously about giving folks time and the effort and hard work of allowing for them to be viewed.”
As an active member of the LGBTQ neighborhood, Lucero appeared for ways that his organization could guidance people in the community. He arrived up with the strategy of performing away with gender-precise haircuts.
“This idea of salons and barbershops, gentlemen and women, we you should not do that listed here,” he said. “In its place of performing a ‘men’s’ or ‘women’s’ haircut, we give you an hour-long haircut if which is what you want.”
The stylists at Lucero Hair and Wellness, located at 1095 S. Point out, cost by the hour.
Lucero feels accomplishing time-primarily based products and services will give his consumers a considerably far better experience than what they had at other salons.
“I’ve experienced a ton of purchasers tell me like, ‘Oh, I went to a barbershop, and they just retained calling me “dude,” and like, “Do you want this men’s haircut? Do you want a men’s taper?”‘ And they have been like, ‘No, I just want a taper. I just want you to cut my hair,'” Lucero mentioned.
A new salon in SLC is accomplishing absent with “men’s” and “women’s” cuts. They are charging by time, not gender.
At 10:00, why the proprietor of Lucero Hair and Wellness feels this an critical phase to be additional inclusive @KSL5Television setpic.twitter.com/EdDn6NzbMB— Ashley Moser (@AshleyMoser) February 2, 2023
Lucero is hopeful the new space will serve as a hub for acceptance, and it is really stylists will be providing no cost haircuts for homeless youth on the 1st Sunday of each and every month.
He also encourages mothers and fathers of LGBTQ youth to occur in with their kids to study a lot more about gender-affirming haircuts.
“No matter what their identity is — their orientation, who they are, their gender — they can appear in and they can experience safe with me,” he said. “Remaining equipped to give back again to my local community that has supplied me so a great deal is definitely crucial.”
In addition, none of his stylists will be inquiring for strategies. They will established their cost for each hour, offering haircuts up to two several hours lengthy, along with other solutions like facial hair and pores and skin, hair alternative, coloring and waxing.
The grand opening for Lucero Hair and Wellness is planned for Monday.