Jennifer Lopez’s dress for the Grammy Awards in 2000 helped invent Google Image Search

Gerard Ortiz

Prepared by Leah Dolan, CNN

Delving into the archives of pop culture historical past, “Recall When?” is a CNN Design and style series presenting a nostalgic appear at the superstar outfits that defined their eras.

Additional than two many years back, Jennifer Lopez altered the online forever when she wore a costume so striking it impressed engineers to make Google Picture Lookup.

J.Lo shuts down trend 7 days in iconic inexperienced gown

It was at the 2000 Grammy Awards, when Lopez’s emerald green and blue palm leaf printed Versace gown grew to become a single of trend history’s most enduring outfits.

Reduce titillatingly lower, the gown’s neckline plunged previous Lopez’s navel and had a revealing central split. Every step forward despatched a extraordinary cascade of chiffon guiding her, and saved on-lookers guessing about the structural integrity of the gown.

“The gown was provocative sufficient I guess, to make persons really fascinated, Lopez explained to Vogue several years afterwards, on the 20th anniversary of sporting it. “When it blew open, most people was like ‘What’s heading to transpire next?’ Absolutely nothing. It truly is all taped down.”

The titillating cut of the dress caused a stir at the event and also online.

The titillating cut of the costume brought about a stir at the function and also on the internet. Credit score: Kirby Lee/WireImage/Getty Photos

It turned the most searched query on Google at the time, according to former Google CEO and govt chairman Eric Schmidt. “People wanted more than just textual content,” he wrote for Job Syndicate, an view commentary publication, in 2015. “But we experienced no surefire way of acquiring consumers specifically what they required: JLo carrying that costume. Google Impression Search was born.”

In the times right before Google Impression Research, any results web site would consist completely of site inbound links and textual content. The scandalous Versace robe — a pop tradition second that experienced to be noticed to be recognized — exposed a hole in the research engine’s featuring. The instrument was launched in July 2001.

Donatella Versace: A style icon ft. Woman Gaga

The now-iconic frock was one particular of three dresses provided to Lopez ahead of the awards clearly show by her then stylist Andrea Lieberman. And while the environmentally friendly gown has turn out to be synonymous with Lopez, she was not the first movie star to don it. Initial donned by its designer Donatella Versace herself for the Achieved Gala in 1999, the gown was later worn by Ginger Spice Geri Halliwell to the NRJ Songs Awards in 2000, just a month prior to Lopez. But neither outing experienced caused this kind of a stir as when it was worn to the Grammys.

The A-lister wore a reimagined version for the 20th anniversary of the Grammy moment.

The A-lister wore a reimagined version for the 20th anniversary of the Grammy second. Credit history: Vittorio Zunino Celotto/Getty Pictures

To mark the 20th anniversary of that minute, Versace sent a reimagined version of the legendary costume down the runway to near its Spring-Summer months 2020 present at Milan Style Week — enlisting the aid of Lopez as soon as additional to carry the garment to existence. When the crowd noticed the reworked robe (now sleeveless with even far more skin-baring slice-outs at the hip and embellished with sequins), they rose to their toes and applauded. “It was awesome,” Lopez claimed soon after the display, “the electric power of a second in time, the ability of vogue.”

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