New hair salon coming to downtown Oconomowoc | Waukesha Co. Business News

Gerard Ortiz

OCONOMOWOC — Specializing in extensions and blonding, Sierra Rohde is poised to open up a new “luxury salon working experience” in downtown Oconomowoc.

The Sonder Grove Salon is scheduled to open up its doorways this summer time at 223 E. Pleasant St. The brainchild of an knowledgeable hair stylist with about a decade of business know-how, Rohde claimed she is organizing to provide an elevated working experience that brings together professionalism and comfort in great harmony.

“I would enjoy to change the salon into a Lake State destination for blonding and for the shade extension globe,” Rohde said. “When folks stroll into the place, I want them to come to feel welcome, warm and cozy in a large close luxury place.”


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She and her husband Josh Rohde ordered the space in the Fowler Lake Village Condominium Intricate in November. Soon after months of perform, Rohde said she is energized to just take this upcoming move in her occupation and is keen to offer her clientele with a substantial-finish services that they can have confidence in.

“I am pretty inventive, so I required to make a room and a actuality that I enjoy,” Rohde said. “I knew it was the proper property we had been hunting for.”

As for the title, very well, Rohde used her imaginative aspect to create that as well. “Sonder” is a noun that suggests “the realization that every random passerby is living a life as vivid and sophisticated as your own” and “grove” provides mother nature into combine.

“The definition of sonder presents me goosebumps every single time I study it,” Rohde reported. “It is these a concise and stunning way to describe a fact that I far too generally fail to remember.”

Rohde claimed the décor she is arranging to include into the place is intended to accentuate these themes.

“It is going to be mid-century fashionable, with an industrial sense and a contact of bohemian vibes,” Rohde claimed. “It is super crucial to me that folks sense relaxed when they come in the shop.”

The salon will have eight chairs available for herself and other stylists that Rohde brings aboard. She plans to bring classes in household to support all those that have to have a raise to get begun and also for those that are knowledgeable but interested in growing their awareness of the marketplace.

“In a fee salon a person’s possible for expansion is minimal. Bringing in younger stylists to find out indicates they will not have to leave to have expansion,” Rohde claimed. “They can start out their enterprise inside the walls of the salon.”

Rohde received her begin in the company 12 several years ago when she attended the Vici Splendor College and spent the upcoming 10 years honing her competencies. She stated she has a comprehensive checklist of shoppers and thinks most of them will appear above to her new salon.

Reflecting on her journey so much, Rohde said she is deeply grateful for each and every customer that has shared their tale with her and acknowledges that she would not be wherever she is today without their support.

“It is simple to encounter lifetime from the lens of our own eyes, with ourselves at the centre of our narrative,” Rohde reported. “But we are aspect of everyone else’s stories as properly and these stories are deeply intertwined and related.”

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