Our Beauty Editor Tries Madam By Madam C.J. Walker’s Curl Products

Gerard Ortiz

Madam by Madam C.J. Walker’s Scalp to Strand Process, a new 11-product or service line for textured hair, was created in collaboration with Madam C.J. Walker’s great-excellent granddaughter A’Lelia Bundles and developed on the haircare pioneer’s philosophy that nutritious hair starts with the scalp. Just about every merchandise fits into 1 of the system’s a few categories: Balanced Scalp Stronger Hair Unlimited Styling Prospects. Incorporating goods from every of these into a routine aids you shield and mend hair setting up at the roots, and fashion all varieties of appears, from organic to comfortable.

ELLE Splendor Editor Nerisha Penrose recently picked three of the brand’s products—one from each and every category—to assistance moisturize and design and style her natural curls, which she suggests can be dry and difficult to comb by. She shares her full encounter and software strategies in the movie higher than.

Soon after washing her hair, Nerisha applies the Healthy Scalp Hydrating Serum (Healthier Scalp). The nozzle cap makes for an easy and specific application on the scalp. Nerisha massages it into the roots to alleviate dryness. Upcoming, she applies the Detangling Go away-In Conditioner (More robust Hair) in sections. It is formulated to reduce breakage, and “the texture glides on to the hair so it can be made use of for braids, twists, or any of your favourite styles,” Nerisha suggests. She finishes with Extend & Outline Curl Cream (Endless Styling Options). She twists her hair in sections as she applies to develop easy, bouncy curls. The final result is “hair [that] feels so tender and healthy”

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