Tabitha Brown Releases New Line of Vegan-Friendly Hair Care Products in Ulta Stores

Gerard Ortiz


Tabitha Brown has introduced a new line of vegan-welcoming hair treatment solutions in Ulta Attractiveness Merchants that includes goods motivated by sweet potatoes!

Source: Tabitha Brown/YouTube

The line, identified as Donna’s Recipe, is a assortment of all-natural products that encourage expansion and retention and was released exclusively on Ulta.com. Starting up December 26, the line will be accessible in shops nationwide at Ulta Magnificence.

Brown reportedly named the line Donna as that is the title that she gave her all-natural hair back again in 2018 when she explained it took a temperament of its possess right after a slice.

The line started as a collaboration with co-CEO Gina Woods, and the pair released Donna’s Recipe in 2021 though homeschooling to enable individuals with their hair routines. They commenced transport orders from their households and marketed out within the very first 7 days of launch.

“We are so enthusiastic to husband or wife Donna’s Recipe with Ulta Magnificence! This is a massive accomplishment and a lovely gain for us and our customers who have questioned if they could obtain at Ulta Attractiveness. Nicely, now the reply is Of course!,” Brown mentioned in a statement shared with The Root.

The Sweet Potato Pie collection is influenced by the key components that make sweet potatoes so tasty! The Root reported that sweet potato allows aid cell progress and keeps hair from looking boring. The cinnamon in the merchandise allows take away build-up from the scalp, and the vanilla stimulates blood circulation to the scalp. The line incorporates shampoo, conditioner, scalp oil, and hair product. They are also built with aloe vera, shea butter, and mango butter which leaves hair balanced and moisturized.

Jessica Phillips, Ulta Beauty’s Vice President of Merchandising, reported, “Tabitha has produced a excellent line that embodies her infectious character and loving spirit even though providing outstanding outcomes. We’re psyched for new and current enthusiasts to explore Donna’s Recipe at Ulta Natural beauty and seem ahead to a wonderful partnership collectively.”

To see Brown’s new line, Donna’s Recipe, check out out Ulta.com!

There are good cruelty-totally free products and solutions offered on-line like:

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