Move over, “coastal grandmother” and “feral girl summer,” also known as the wild and free cousin of hot girl summer. The latest fashion aesthetic du jour is hot pink, bubbly — and inspired by a plastic doll.
Meet “Barbiecore,” or the fastest way to feel like you’re living in a barbie world. Barbiecore is a bright, vibrant trend defined by a very particular color pink.
Themed Pinterest boards dating back to 2019 indicate Barbiecore isn’t necessarily new, but it’s certainly taking off. Barbiecore currently has 8.1 million views on TikTok, and began to spike on Google starting in June 2022, per Google Trends.
The rise of Barbiecore aligns with growing buzz of the 2023 “Barbie” movie, directed by Greta Gerwig, starring Margot Robbie as Barbie and Ryan Gosling as Ken.
Already, behind-the-scenes pictures — including ones of Robbie and Gosling inline skating in matching neon — and first-look photos have been the subject of many a meme.

All of this “Barbie” hubbub seems to be begging the question of whether the Mattel doll’s aesthetic — pink, pink and more pink — will start to invade our own wardrobes.
Based on celebrity and civilian fashion, it appears the answer is yes.
So, what is ‘Barbiecore’?
As all the remakes and reboots of late prove, nostalgia is in. Now, nostalgia is fashionable.
When you conjure up a mental image of Barbie, you probably think bubblegum pink, ’80s-twinged, angular yet hyper feminine clothing. That’s exactly what “Barbiecore” aims to embody.
Celebrities have been donning Barbiecore-inspired outfitsrecently
Popular on the internet and the red carpet, celebs have been donning hot pink ‘fits since the beginning of 2022.
A-listers have been rocking the undeniably bright hue recently in some of their looks. Take Conan Gray’s Valentino flowing pink ensemble, which he wore to perform at Coachella.

In a July Instagram picture of her wearing a corset-style Versace dress, Hailey Bieber wrote that she was “having a little extra fun” in the caption.