Williams-Sonoma brands get exclusive with designer Sarah Sherman Samuel

Gerard Ortiz

San Francisco — A few Williams-Sonoma Inc.’s manufacturers — Pottery Barn Children, Pottery Barn Teen, and West Elm Children — are launching collections for kids and teenagers with interior designer Sarah Sherman Samuel.

The new multi-brand collaboration is Samuel’s 1st and only household furnishings partnership in the children’s household furnishings market place. The collections are accessible now and include bedding, rugs, household furniture and accessories.

“Landscapes and the tender shapes discovered in mother nature encouraged each the style silhouettes and considerate elements for this collaboration,” stated Allison Spampanato, senior vice president of item improvement, Pottery Barn Youngsters and Pottery Barn Teen, introducing, “Pottery Barn Children and Pottery Barn Teenager have a deeply-rooted determination to designing pieces that are improved for folks and the world. The selection features organic cotton, Greenguard gold accredited furnishings and supports dependable forest administration employing FSC-certified wooden.”

“We had so substantially entertaining partnering with Sarah to provide her layouts to existence,” said Jeffrey Hannoosh, senior vice president of products improvement, West Elm. “The in depth breadth of merchandise, elevated and playful materiality, and considerate aspects in this assortment reflect Sarah’s eyesight and emphasize West Elm’s commitment to ahead design and style for all ages.”

According to the company, Samuel drew inspiration for the collaboration from the desert and the forest. Samuel was also impressed by her practical experience as a mother, using the color palettes from her children’s bedrooms in pieces like the sand-toned bunk mattress. The assortment references character with pieces that can increase with the kid or teen. Textiles incorporate geometric styles, curved lines and hand-drawn scallop detailing.

“Partnering with Pottery Barn Young ones, Pottery Barn Teen and West Elm Kids on my very first children’s residence furnishings assortment is a distinctive moment for me, particularly as a mom,” stated Samuel. “This collaboration is close to my coronary heart, deeply influenced by my have children, private feeling of awe for mother nature and really like of texture and condition.”

Samuel’s SSS Layout studio was founded in Los Angeles in 2014. Samuel is a multidisciplinary designer, who splits her time between Los Angeles and Grand Rapids, Mich. She is recognised for combining models to make distinct areas that are peaceful but edited and modern day but warm. She appears to nature’s juxtaposition of materiality, pattern, texture, and patina in her styles.

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