Godrej Professional Introduces New Hair Color Collection

Gerard Ortiz
Godrej Expert is introducing a new hair coloration line—the new ‘Dimension-Ombreyage’ selection encourages self-expression, inclusivity, and acceptance with its new campaign. 

Godrej Specialist is a foremost skilled hair shade brand in India.

To amplify the concept, Godrej Skilled brings jointly folks who struggled with the societal stereotypes for their individuality. This incorporates foremost ladies from the Indian movie market these kinds of as actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan, and Amala Paul.

The initiative options inclusivity champions like Nitasha Biswas, a transgender model and TEDX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized vogue and model Zander Lama. All of them ended up criticized both for their overall body dimension, pores and skin color, sexual orientation, and regional heritage.

Commenting on the campaign, Neeraj Senguttuvan, Group Head – Hair Care, Godrej Consumer Goods, claims, “Style and elegance are proud and unapologetic reflections of particular person identities. There has normally been misconception that hair color and bold designs are only for a particular phase of men and women. The real truth, even so, is far from that.”

Senguttuvan continues, “As a model, we have normally thought that our solutions can be utilized by absolutely any one and which is what would make Godrej Qualified a leading name in hair color section. We want to be synonymous with inclusivity and self-assurance, oiur new marketing campaign is a move in this route.”

Godrej Specialist says it aims to “blur the strains of beauty—and “produce an acceptance for all.”

The ‘Dimension-Ombreyage collection’ features a multitude of tones and kinds to generate unique appears to be like for just about every mood, every model, and each identification.

The 4 new looks are: 
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    Sandstone Ombreyage—Tara Sutaria and Aayushi Badheka wear this appear, influenced from the earthy tones of mother nature with an infusion of awesome and warm tones of blonde.
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    Auburn Ombreyage—Modeled by Malavika Mohanan and Archana Akil Kumar, this hair look is a fantastic mix of coloration and slice that brightens the skin tone. 
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    Crimson Ombreyage—Amala Paul and Nitasha Biswas went for a bold search with red hair and were styled by Heena Dalvi, Nationwide Specialized Head at Godrej Professional. Beautiful for all pores and skin tones, the appear includes deep pink and violet tones.
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    Pearl Sq.—Modeled by Huma Qureshi and Zander Lama, this is a creamy, pearl blonde that looks magnificent.
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Sharing her views, actress Huma Qureshi said, “Everyone is deserving and has each individual proper to truly feel gorgeous, just the way they are. ‘Dimension’ marketing campaign flaunts and celebrates every single person’s individuality and design.”

Nitasha Biswas, a transgender design, provides, “Becoming a very pleased member of the LGBTQ community is by no means quick. Currently being an ally of this campaign is significant presented the struggle with societal inclusivity. I flaunt and celebrate my crimson hair with appreciate and kindness for all all those who sense like outsiders.”

Supermodel Zander Lama comments, “Why only the stereotypical options continue to be mainstream?” A skinny, oriental person from the mountains has succeeded in the fashion marketplace and has been shattering the preconceived boundaries of splendor.”

Godrej Specialist is the initial Indian hair specialist range produced in partnership with the Indian hairdressing industry.

The colour range is made up of 28 gorgeous hair colour shades, all exclusively developed for Indian hair.

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