Kvadrat’s flagship New York showrooms encompass colourful design codes
Industrial designer Jonathan Olivares and architect Vincent Van Duysen have worked with Danish textile model Kvadrat on the vast new place, also featuring furnishings by Moroso
Danish textile designer Kvadrat has opened the doorways to its new flagship New York showrooms for the duration of New York Design and style Week 2022, with California-primarily based industrial designer Jonathan Olivares at the helm of the primary region in the 8,000 sq ft area located at 475 Park Avenue and 58th Avenue. Combining two related showrooms, just about every with their own entrance, the new flagship usually takes inspiration from the company’s ethos and emphasis on creative collaborations across the disciplines. An adjacent library-impressed space is built by Vincent Van Duysen.
Olivares calls on Kvadrat’s authority on colour for the space, with sky-blue hues a daring foil for a catwalk in recyclable sound aluminium plate and a ship-encouraged inside. The catwalk, as well as building an aesthetically satisfying showcase for the company’s upholstery textiles, curtains, and rugs, also invitations people to consider artwork assignments and exhibitions on show in the gallery region.
‘The opening of our showroom in New York marks our third place in the US and it is a quite proud second to see Kvadrat on Park Avenue,’ says Kvadrat CEO Anders Byriel. ‘Jonathan has actually embodied the Kvadrat spirit in the showroom it is a house for our consumers to meet, have discussions, perform on projects we will host workshops and exhibitions – it is a dynamic area.’
It is an ethos encapsulated by Olivares in a design and style that sets the textile sample place, corridors, stairs, conference rooms, places of work, and restrooms on a 6ft x 6ft grid in homage to Kvadrat’s title, the Danish phrase for square. Home furnishings made by Olivares fills the symmetrical area, which include the flexible ‘Square’ chair established with Moroso and architectural-inspired metallic and wooden tables. The chairs will showcase the readily available colourways for each and every upholstery, and will be protected in Twill Weave and Broken Twill Weave for the opening.
‘Kvadrat’s title derives from the squares on gridded stage paper, which have been employed to document textile styles in advance of personal computers,’ Olivares suggests. ‘This heritage was important for me when planning the company’s very first New York showroom.’ §